Resume
Professional Experience
May 2021 - Present
WeMedia Lab President
Manage and operate Syracuse University’s official Chinese social media platform, followers reached 10k in two years;
Produce five video projects about Syracuse University campus culture, endeavoring to display the international students’ life in
college and the video receive compliments from Chancellor and his wife;
Establish a creative and positive work culture in the team and respond to questions or concerns from team members;
Communicate with the international student center to arrange activities, such as International Festival and the International Student Voice column in the campus newspaper, to assist international students in adapting to college life.
Apr 2022 - Aug 2022
The Yolo Grorup
Marketing Intern
Conducted market research of six retail clients through SWOT and 4P models, analyzed current trends, implemented marketing strategies and campaigns based on client’s demand, resulting in 200 monthly consumers growth;
Participated in client’s acquisition, negotiated and contracted with various clients;
Responsible for daily documenting and delivering marketing plans, including logistics and tactical metrics and reported processes to internal marketing teams and clients.
Jan 2021 - May 2021
ByteDance Ltd.Â
Social Media Executive Intern
Organized consumers’ stories on Facebook and created a series of short videos of consumers for social media marketing;
Responsible for the topic planning and English copywriting output of the official Facebook, Instagram, and Blog, tracked the
conversion effect and wrote data analysis, resulting in enhancing the social media followers from 4,000 to 5,012;
Planned and implemented online promotion activities to grow follower base and improve follower interactions;
Used Adobe Photoshop to design 90 flyers for various online promotion activities.
Jan 2021 - Feb 2021
OgilvyÂ
Account Executive Intern
Analyzed major competitors of Firmus Milk Powder company by evaluating the targeted and potential users in the Chinese
market;
Informed clients of market and media trends and presented the visualized slides in weekly meetings;
Collected client’s feedback to designers and presented updated designed products in PowerPoint to clients;
Coordinated time schedule, meeting rooms, and other administrative tasks.